Do you receive spam emails in your inbox that promise to provide you with Sales Leads, Get Rich Quick Schemes, SEO (Search Engine Optimization) and Web Design? Do you notice that some of them claim to have an office in Toronto – GTA, Ontario or in Canada?
Here is what we have noticed:
Recently we have seen an increase in the number of emails that small business owners have been receiving every month in spam with regards to designing new and redesigning an existing website. These emails usually point to same common mistakes over and over again.
So, the question is – Who are these spammers?
Due to the amount of competition in the online marketing industry with thousands of new web and graphic design graduates joining the niche, along with numerous website builders and marketing agencies, there has been an increase in the number of spam emails from within Toronto.
As a smart business owner, you must keep a close eye on such service providers.
Web designers and agencies that sends unsolicited emails randomly without even analyzing your business or existing website are no worse than the scammers overseas. Therefore, we are mentioning the most common scenarios to avoid:
- Some of the so called web design boutiques claims to have an office in Canada. (Technically for services like web design, you don’t require an office, but you will see the representative/consultant holding a satellite office) You will talk to a so called marketing consultant, who manages the sales leads in Canada on behalf of a hidden company overseas. This consultant will outsource your web project to companies overseas. So to begin with, they will offer you cheap price because your website is being overseas anyways, but the quality of the design will be poor and does not match the North American Standards. This is because the company designing your website overseas does not understand the market here in Canada. We have seen these consultants trying to hijack domain, hosting and web accounts in order to get paid more before releasing the critical information. 99% of the time, you will have to hire a professional web designer again in Canada to redesign your site. This is simply waste of your valuable time and money! Therefore, avoid such web agencies and do your due diligence before working with an outsourcing consultant.
- Beware of the fly by night college grads who are looking to do some projects in their spare time before they actually get hired by their dream employer. The worst scenario with them is that they will leave you in the middle of nowhere once they get their dream job. They won’t take your calls, no emails and yes they will enter your life with super cheap price too, making the deal so attractive as if they will back up what they promise! Avoid fly by night guys.
If you are an aspiring business owner who wants to make a mark in the online world with your sales, then our suggestion is to beware of such web companies and designers. Where you are sincere towards your business, the above given 2 scenarios are the most common and expensive mistake that business owners are making these days. Why expensive? because you end up paying twice the cost for website working with non-experiences and fraudulent companies overseas and then later hiring a local professional to fix it.
Therefore, the simple answer to such problem is to hire professional online marketing experts who have been in the industry for years and have a track record of providing quality services. A company that will be there to help you grow your business online. At TWDOM we spread awareness about marketing. Our goal is to educate you about the different aspects of web design thereby formulating a strategy for your success. And.. the good news is that… We are a 100% Canadian company!